Purpose: Error analysis, statistical evaluation of our website hits, campaign analysis, conversion tracking, retargeting.
Http headers - include IP addresses, web browser information, page location, document, referrer, and website visitor.
Pixel-specific data - including the pixel ID and the Facebook cookie.
Button click data - labels and any pages accessed as a result of clicking the button.
Optional values - Developers and marketers can optionally send additional information about the visit via personalized data events. Examples of personalized data events include conversion value, page type, and more.
Form field names - this includes website field names such as "Email", "Address", and "Quantity".
Retention period: Facebook stores data until it is no longer needed or until your Facebook account is deleted, whichever comes first.
Joint controller: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
Legal basis for data processing: voluntary consent that can be revoked at any time.
Consequences of non-consent: No direct effect on the function of the website; however, limited possibilities for further development and error analysis.
Data transfer to the USA: Your data will be processed by the provider Facebook in the USA, which is associated with corresponding risks, e.g. secret data access by US authorities. With your consent, you also agree to the processing of your data in the USA.