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Purpose: technical enabling for the use of analysis tools.
Processing operations: no collection of personal data
Storage period: -
Joint controller: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Legal basis for data processing: voluntary consent, revocable at any time.
Consequences of non-consent: No direct impact on the function of the website; however, limited possibilities for further development and error analysis.
Anonymous evaluation for troubleshooting and further development
Purpose: Error analysis, statistical evaluation of our website accesses, campaign analysis, conversion tracking, retargeting.
Processing operations: Collection of access data, data from your browser and data about the content accessed; execution of analysis software and storage of data on your terminal device, anonymization of the data collected; evaluation of the anonymous data in the form of statistics.
Storage period: data on their terminal device for up to two years.
Joint controller: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Legal basis for data processing: voluntary consent, revocable at any time.
Consequences of non-consent: No direct effect on the function of the website; however, limited possibilities for further development and error analysis
Data transfer to the USA: Your data will be processed by the provider Google in the USA, which is associated with corresponding risks, e.g. secret data access by US authorities. With your consent, you also agree to the processing of your data in the USA.
Target group-specific information outside the website
Purpose: Error analysis, statistical evaluation of our website hits, campaign analysis, conversion tracking, retargeting.
Processing operations:
Http headers - include IP addresses, web browser information, page location, document, referrer, and website visitor.
Pixel-specific data - including the pixel ID and the Facebook cookie.
Button click data - labels and any pages accessed as a result of clicking the button.
Optional values - Developers and marketers can optionally send additional information about the visit via personalized data events. Examples of personalized data events include conversion value, page type, and more.
Form field names - this includes website field names such as "Email", "Address", and "Quantity".
Retention period: Facebook stores data until it is no longer needed or until your Facebook account is deleted, whichever comes first.
Joint controller: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
Legal basis for data processing: voluntary consent that can be revoked at any time.
Consequences of non-consent: No direct effect on the function of the website; however, limited possibilities for further development and error analysis.
Data transfer to the USA: Your data will be processed by the provider Facebook in the USA, which is associated with corresponding risks, e.g. secret data access by US authorities. With your consent, you also agree to the processing of your data in the USA.
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